Social media publishing for the public sector
Plan, publish, and analyze all content from a single overview with OBI4wan’s social media planner.
Publish to multiple channels simultaneously, keep your schedule tight, and see immediately what works.
Always a consistent presence on social media
A tight social media schedule starts with a clear overview. With OBI4wan’s content calendar, you collaborate from a single location for all your channels. From idea to publication.
Plan and publish from a single calendar
In OBI4wan’s content calendar, you can see at a glance what is scheduled, on which channel, and when. Plan posts far in advance, save drafts for later, and publish to multiple channels simultaneously. This keeps the schedule tight and ensures your entire team knows what goes online and when.
Tailor content per channel
Every social media channel has its own format and tone. In OBI4wan, you can easily adapt a post per channel without rewriting it entirely. Add photos and videos from your media library and publish to multiple channels at once.
See what works
Track how your posts perform on every channel. Measure reach, engagement, and clicks, and discover which content resonates best with your target audience. This allows you to adjust your planning based on data and make smarter choices every time.
Get more out of every post
Set your goal per post—more reach, clicks, or interaction—and receive immediate tips from the post optimizer to improve your message. Or use AI to draft a post based on a topic or angle. You simply adjust and publish.
Take your content to the next level
Curious how it works? Schedule a non-binding demo.
All features of the OBI4wan publishing tool
Content calendar
See at a glance what is scheduled, on which channel, and when. Plan far ahead and keep your entire team informed.
Multiple channels
Publish a post to all your social media channels at once or tailor the message per platform.
Generative AI
Draft a post based on a topic or angle. You simply adjust and publish.
Save drafts
Draft a post based on a topic or angle. You simply adjust and publish.
Media library
Add photos and videos from a central media library. Always available for your entire team.
SSO and rights management
Manage access centrally via single sign-on and set permissions per user.
Analytics per channel
Track how your posts perform on every channel. Measure reach, engagement, and clicks, and adjust your strategy based on data.
Post optimizer
Set your goal per post and receive immediate tips to improve your message, focused on increasing reach, clicks, or interaction.
Turn your employees into ambassadors
Through a direct integration with Apostle, you can prepare messages for employees and administrators within OBI4wan, in their own language and writing style.
They decide for themselves whether to share it via their own social media channels. A powerful addition to your publishing strategy and available as an add-on.
“Wij vinden dat goede service en een optimale klantervaring essentieel zijn. Een webcare- en monitoringtool zoals Engage maakt dit veel eenvoudiger. Berichten komen duidelijk aan, waardoor het gemakkelijk is om mensen direct te helpen en problemen in één keer op te lossen.”
Trust and compliance
Access and user management
Configure roles and permissions in detail, per module and per function. Users log in via your own SSO or with 2FA, as prescribed by your information security policy.
Software from Dutch soil
We develop and manage all software ourselves. This ensures your data remains in the Netherlands and that you comply with Dutch laws and regulations.
Complies with all procurement conditions
We automatically comply with all public sector procurement conditions, such as ARBIT, GIBIT, and ARVODI.
Ready to see how it works?
Schedule a non-binding demo. We will show you how your social media planning becomes easier.
This is what you can expect from us:
- A non-binding demo, tailored to your situation and sector.
- Advice that demonstrates what publishing tooling can achieve for you.
- Guided by our specialists who understand your situation.