Companies have now discovered the value of a chatbot, and these chatbots have also proven their worth within customer care. Alexander de Ruiter is at the helm of OBI4wan and can rightly be called an expert in the field, and the CEO discusses, [...]

Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still challenges to consider in undertaking it. Listening is [...]

OBI4wan has just launched the OBI RepScore and from now on it will be even easier to measure your brand reputation. The scientifically based model helps organisations get a firm grip on their online reputation as well as it provides [...]

The time when we start with chatbots 'because it can' is over. Instead, we look at data-driven chatbots that will really add something to our business processes. Chatbots will become a stable factor in our developments and with this we will [...]

Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent from the communication strategy. There are [...]