The ideal social media community manager knows his target audience from the inside out and can tell which content and formats perform well within the brand’s online community. He engages with his community on social networks, in forums and on [...]

Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still challenges to consider in undertaking it. Listening is [...]

Artificial intelligence. Is that a computer? A robot? A self-steering car? The future? How do the experts define artificial intelligence? Is artificial intelligence a threat to humanity or is it a nice addition to our daily lives? I immersed [...]

Not so long ago it was unthinkable for many of us to keep an organisation running if everybody would work remotely. But when governments worldwide announced measures to fight the coronavirus, many organisations had to act quickly. At OBI4wan we [...]

One of the most important elements of software engineering is testing, especially when you are developing software for thousands of customers with concurrent users like OBI Engage or OBI Brand Monitor. In this article Matt Chapman, Backend [...]