We complain and we question things on social media, messaging and review sites. So, what kind of tone of voice are you using with your (potential) customers? And what are the limits regarding what your customer service team should respond to? In [...]

As a communications professional you’re probably thinking, after this rather turbulent year: what happened exactly?! Not only the world, but your organisation as well has had to adapt considerably. And right now you want to know: how are we [...]

Customer service, brace yourself! Is your team ready for peak times? With these 4 tips, you can offer your customers a good, enjoyable and personal experience during the holidays!

Whereas previously the focus of organizations on social media was mainly on branding and service, more and more organizations see opportunities in lead generation. The web is full of potential clients that are looking for the right fulfilment of [...]

As an organisation, how do you create relevance in a world in which you need to meet all the sustainability requirements? And what do you, as a communications professional, focus on in your work? How do you find the right sustainability topics [...]