As you may have heard already, WhatsApp has launched an official API: the WhatsApp Business API. This makes it possible to maintain worldwide contact with customers, prospects and relations.

We can't ignore the hype of chatbots anymore. They've been on the rise for years, but in 2018 the chatbot era seems to be flourishing. Not surprisingly, because we can use the technology well for sales, marketing and service and so technology [...]

In the event of a crisis, it is important to know what is happening around your organization, even before you making a statement or analyzing who the most important stakeholders are. When it comes to a crisis, social media is an important source [...]

In the digital age, price and quality are no longer the only decisive factors differentiating us from our competitors. This means that the focus is increasingly on offering an excellent customer experience, for example by providing good service. [...]

Bol.com serves nearly 8.5 million active customers in the Netherlands and Belgium. For a long time, chatbots have been an important part of customer contact and webcare. But how do you make sure that chatbots become a full-fledged part of a [...]