Social media has been part of the daily routine for marketing and communication professionals for a number of years. For organisations, social media is an indispensable element for an effective online strategy. LinkedIn, Facebook, Twitter and [...]

Over the past years chatbots and virtual assistants have revolutionized the way organisations and consumers interact with each other. The results speak for itself and there is no doubt anymore regarding the added value of chatbots. That is why [...]

For any organisation, PR is a good way to get publicity. Many major brands and companies are already actively involved in PR, but it’s also a good idea for SMEs to make use of free publicity opportunities as well. As long as you use the right [...]

As the face of an organisation, customer service agents ensure that potential and existing customers have the best possible experience. They know how to have meaningful conversations with customers and how to solve their questions and problems [...]

The most important period for e-commerce is just around the corner. In addition to Christmas and Sinterklaas, Black Friday and Cyber Monday, that follows three days later, are also steadily gaining more attention in the Netherlands. Postal [...]