Since messaging apps such as Facebook Messenger, Twitter and WhatsApp are being used on a wide scale, it is impossible to imagine organisations without appcare as a service channel. But how do you use appcare successfully, what are the benefits [...]

Conversational is misschien wel hét containerbegrip van 2019. Sprinkel daar een beetje AI overheen en je hebt al snel de aandacht van menig communicatieprofessional. Als je het mij vraagt is het vooral oude wijn in nieuwe zakken. Conversational, [...]

Social media and the web offer companies a wealth of freely accessible data that is extremely useful with regard to reputation management and customer engagement. With monitoring tools, companies gain insights on a wide number of interesting [...]

Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, new channels have been added that can also influence [...]

As social media professional you have probably heard about social listening and social media monitoring. Often these two terms are used interchangeably and you might ask yourself if they are referring to the same thing or if there is an [...]