Media monitoring is an indispensable part of our digital age. It brings out a wealth of valuable insights into your target audience, competitors, stakeholders, industry as well as your marketing and PR campaigns. . But how do you really [...]

We have started a pilot for Business Messages in collaboration with Google. OBI4wan is part of Google’s program for Business Messages, enabling this software vendor as being one of the first to build with Google's technology, and to influence [...]

The number of service messages that come in via social media and messaging channels increased significantly over the past years. For instance, the Dutch retail chain HEMA reported an increase of 60% of volume in 2017, compared to 2016. At the [...]

How to find the right customer service strategy in a complex and fast moving world where new channels arise while traditional channels don’t fade out yet, where customers become more self-assured and demanding and where technology and automation [...]

If you’re looking to limit or prevent any damage to the reputation of your brand or organisation then media monitoring would be a great tool for you! By using (real-time) media monitoring, you’ll gain data-driven insights if you’re experiencing [...]