Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still challenges to consider in undertaking it. Listening is [...]

Since messaging apps such as Facebook Messenger, Twitter and WhatsApp are being used on a wide scale, it is impossible to imagine organisations without appcare as a service channel. But how do you use appcare successfully, what are the benefits [...]

As social media professional you have probably heard about social listening and social media monitoring. Often these two terms are used interchangeably and you might ask yourself if they are referring to the same thing or if there is an [...]

The decision is made - you want to implement a chatbot within your organisation. The good news is, that new chatbot platforms make it increasingly easy to take things into your own hands and build your own chatbot. But there are still things you [...]

Media monitoring is an indispensable part of our digital age. It brings out a wealth of valuable insights into your target audience, competitors, stakeholders, industry as well as your marketing and PR campaigns. . But how do you really [...]