How do you reach more people via social media as a public organization and strengthen the connection with your target audience? By communicating not only through your organization’s social media channels but also by involving employees and administrators. Thanks to the partnership between OBI4wan and Apostle, this has now become much easier. From now on, communication professionals can suggest posts at the touch of a button that people within the organization can share via their personal social media profiles.
Posts from employees can be a valuable addition to communication via an organization’s own social media channels. Employees reach more and different people through their personal networks. Furthermore, a post via a personal profile often comes across as more authentic than a message from an organization. This can help to strengthen the connection with the target audience. With Apostle, organizations can easily deploy their employees as ambassadors.
“Many employees are willing to share something about their expertise or organization, but don’t quite know what, have little time, or find it difficult to write posts themselves.” We make it easier by suggesting relevant posts to connected employees. This way, they can become visible in an accessible manner.”
The right message through the right people
With Engage, OBI4wan’s platform, communication professionals can create, schedule, and publish posts on their organization’s social media channels. Thanks to the integration with Apostle, they can now also prepare those posts for employees and administrators in their own language and writing style. Recipients can adjust the suggested text if necessary and decide for themselves whether to share the post via their personal profile.
This offers various possibilities for public organizations. Consider an alderman bringing a new initiative to people’s attention, employees inviting residents to an event, or colleagues sharing a vacancy within their network.
By suggesting posts to employees and administrators involved in the subject, public organizations also reach people beyond their own followers. This way, their message reaches the target audience through a familiar face.
More possibilities together
The partnership with Apostle fits the way OBI4wan continues to develop the Engage platform. By collaborating with specialized partners, OBI4wan can add new functionalities that meet the needs of organizations in the public sector.
“We are constantly looking at how we can make the work of communication and service professionals in the public sector easier,” says Harry Schouten, managing director of OBI4wan.
“Our clients want to reach residents, tenants, patients, and other target groups as effectively as possible and stay connected with them. By working with specialists like Apostle, we can offer new possibilities for this and respond more quickly to what our clients need.”
Koen is also enthusiastic about the partnership. “OBI4wan knows the public sector well, and at Apostle, we know how to involve employees in an organization’s communication. By combining our expertise, we can together respond to a need that we both see in the market.”
Discover how to turn your employees into ambassadors via OBI4wan
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