SUCCESS STORY

RTL: The digital world of a traditional media company; a look behind the scenes

RTL is going through a digital transformation, one in which, aside from viewing activities on an actual TV, there is also a huge amount of investment going into viewing on online platforms as well, such as Videoland. RTL’s course of direction is crystal clear: making a difference with stories, that touch the heart. And listening to the customer is even more important. Online customer service, or webcare, has an important place within the organisation and the feedback that comes in through (online) channels is an important part of the company’s fan-centric strategy.

Angela Muradin, Head of Customer Care bij RTL/Videoland, tells us all about it. Download the success story here!