{"id":1317,"date":"2021-10-05T00:00:00","date_gmt":"2021-10-04T22:00:00","guid":{"rendered":"https:\/\/spotlermultisite.kinsta.cloud\/obiiq\/klantcases\/staedion"},"modified":"2026-09-03T16:48:43","modified_gmt":"2026-09-03T14:48:43","slug":"staedion","status":"publish","type":"case-studies","link":"https:\/\/www.obi4wan.com\/en\/customer-cases\/staedion","title":{"rendered":"Building resident trust through measurable communication at Staedion"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The corporation therefore invests in new construction, quality of life and maintenance. Based on the mission &#8220;at home together&#8221;, the Staedion communication team formulated a number of objectives. I spoke to communication advisor Priscilla Bossaert about making Staedion&#8217;s goals measurable and how the RepScore can help!<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"themes\" class=\"wp-block-heading\">Measuring at-home feeling: &#8220;at home together&#8221; in four themes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Priscilla started working as a communications advisor at Staedion last year. She and some of her colleagues formulated a content strategy based on the organisational goal &#8220;at home together&#8221;. The corporation wants to guarantee residents in The Hague a solid basis: everyone has the right to live well, affordably, safely and healthily. Four communication themes fall under &#8220;at home together&#8221;: With residents, Good living, Sustainable and Affordable living and availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every two years, the housing association conducts an image survey among residents, the general public in The Hague, colleagues and professional relations. The team was looking for a way to share OBI4wan&#8217;s Media Monitor reporting more widely across the organisation, along with management and senior management. It was therefore expanded into the RepScore, to which, in addition to the above four themes, the themes Home Feeling, Issues and Corporate have also been added.<\/p>\n\n\n    <div id=\"image-block_7db624be30375ee963e6f67573ad259b\" class=\"wp-block-quote-block sec-color-2\">\n        <div class=\"quote-wrapper icon-quote\">\n                            <div class=\"quote-icon\">\n                    <div class=\"icon icon-quote\"><\/div>\n                <\/div>\n                        <div class=\"quote-text\">\n                <div class=\"quote-content\">\n                    <p>\u201cWe use the RepScore to complement our processes and policies. Because we work with quadrimesters, the score is a good addition to our image research. This helps us to measure the effect of our communication efforts. Are we on the right track, or should we put our energies into other things?\u201d<\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The RepScore is a report that provides insight into the development, over time, of an organisation&#8217;s or brand&#8217;s media reputation. With the help of data analysts, these insights can be converted into action-oriented insights that contribute to a thorough communication strategy. Priscilla states: &#8220;The scores help me prioritise and focus on communication. The report also helps measure the effect and determine whether we will focus more on a specific theme.\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"urgency\" class=\"wp-block-heading\">Urgency is placed on affordable housing and availability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on image research, the theme &#8220;Affordable housing and availability&#8221; emerged as the most critical factor in improving reputation. Staedion scored a 6.1 on this theme in the previous quadrimester. The goal for the upcoming term is to bring this figure to 6.5. We have learned from experience that the RepScore often comes out at 6 to 6.4. A 6.5 is, therefore, a good score.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priscilla explains: &#8220;This is a concrete figure we can work on. To get there, we want to publish content on that theme at least once every two weeks and reach our target groups. This can be on social media, the press, or news. We will evaluate the themes once again after the term. Did we reach the numbers? Are we going to take this further? Is it now becoming part of our daily activities, or are other themes now getting more attention?&#8221;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"repscore\" class=\"wp-block-heading\">Insights based on RepScore<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the first quadrimester in May 2020, it became clear where Staedion scores well and where improvements can be made. What stood out? The scores remained the same on two themes, with the other scores rising or falling minimally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The score on the theme &#8220;With residents&#8221; has risen from 6.2 to 6.5 in the current term. And that, in the middle of the corona crisis! Priscilla: &#8220;We have thought carefully about how we want to communicate with our residents during the crisis, apart from the practical matters such as (emergency) repairs that are now being carried out according to RIVM (National Institute for Public Health and the Environment) measures and strict protocols. We often post nice content featuring resident stories, but how do you handle that during COVID? Then came the initiative to call the older residents.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On 1 April, Staedion shared via social media that they would like to keep in touch with their residents. Call over 2,000 elderly residents during the coronavirus crisis and ask how they&#8217;re doing. Many likes and positive reactions from tenants, politicians, journalists, and the trade association Aedes followed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"industry\" class=\"wp-block-heading\">Leading the way in the housing corporation industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Priscilla enjoys sharing the knowledge she&#8217;s gained in measuring the reputation of Staedion with other corporations: &#8220;We do a lot of knowledge exchange, and I notice that we are at the forefront of this and that other corporations are many times quite impressed, which is, of course, always nice to hear!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priscilla is also active within the organisation. The team can gain more insight into the online reputation by working closely with the webcare (online customer support) department. Priscilla gives the webcare team inspirational workshops on dealing with negative sentiment and converting it into something positive. She has also developed a content strategy, and the team has started with holiday and current-event advertising and marketing communications.<\/p>\n\n\n\t<section class=\"sec-color- cases-slider-section with-bg-option is-gutenberg-block sec-margin\"\n\t\tid=\"section-1\"\t\t>\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<div class=\"cases-slider\"\n\t\t\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\t\t\tdata-speed=\"3000\"\n\t\t\t\t\t\tdata-animation=\"slide\"\n\t\t\t\t\t\tdata-loop=\"0\"\n\t\t\t\t\t\tdata-shuffle=\"none\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"case-slide-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-img-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url('https:\/\/www.obi4wan.com\/wp-content\/uploads\/sites\/18\/2026\/09\/staedion-quote.webp');\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-quote-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-logo-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.obi4wan.com\/wp-content\/uploads\/sites\/18\/2026\/09\/staedion-logo.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"180\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"67\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-quote nmp-last-el\"><p>&#8220;You often see that Marketing or Communications posts something, and Webcare is taken by surprise. That is a shame. Webcare has a good sense of what the target audience likes and dislikes. It is really cool that we have this collaboration now.&#8221;<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"author-name\">Priscilla Bossaert<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"author-function\">Communications Advisor at Staedion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\n<p class=\"wp-block-paragraph\">The RepScore helps to create support for the efforts you make as a team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Repscore makes your reputation much more tangible by enabling you to measure the impact of your objectives and themes at a higher level. That helps greatly in making choices. For the document to be useful internally, keeping the information in your report concise is vital. Think carefully about what is important and how you visually present it. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-success-tint-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-knowledge-color has-text-color has-link-color wp-elements-1\">Interested in understanding your reputation with your customers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uncover what people say about you with our advanced media monitoring features. From paper news to social media mentions: You&#8217;ll know what people say about your brand.<\/p>\n\n\n\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_9015' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_9015'  action='\/en\/wp-json\/wp\/v2\/case-studies\/1317' data-formid='9015' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9015' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9015_59\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_59'><span class='gform-field-label__text'>Type of request<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_9015_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_9015_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_9015_23\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_23'><span class='gform-field-label__text'>Prefilled product<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_9015_23' type='text' value='none' class='large'  aria-describedby=\"gfield_description_9015_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks.<\/div><\/div><div id=\"field_9015_51\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_51'><span class='gform-field-label__text'>Spotler Region (CRM split)<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_9015_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_9015_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_9015_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label' ><span class='gform-field-label__text'>Type of product<\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_9015_64'>\n\t\t\t<div class='gchoice gchoice_9015_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_9015_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_9015_64_0' id='label_9015_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_9015_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_9015_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_9015_64_1' id='label_9015_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_9015_65\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_65'><span class='gform-field-label__text'>Show &#039;core products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_9015_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_9015_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_9015_58\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_58'><span class='gform-field-label__text'>Show &#039;more products&#039;<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_9015_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_9015_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_9015_67\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_67'><span class='gform-field-label__text'>Show comment field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_9015_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_9015_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_9015_69\" class=\"gfield gfield--type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_69'><span class='gform-field-label__text'>Show industry field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_9015_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_9015_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_69'>Removes industry field<\/div><\/div><div id=\"field_9015_71\" class=\"gfield gfield--type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_71'><span class='gform-field-label__text'>Show description field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_9015_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_9015_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_9015_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_9015_74\" class=\"gfield gfield--type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_9015_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9015_74\" class=\"gfield gfield--type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_74'><span class='gform-field-label__text'>Show phone field<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_9015_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9015_61\" class=\"gfield gfield--type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_9015_34\" class=\"gfield gfield--type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>firstname<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_9015_34'>\n                            \n                            <span id='input_9015_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_9015_34_3' value=''   aria-required='true'   placeholder='First name'  \/>\n                                                    <label for='input_9015_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First name<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_9015_36\" class=\"gfield gfield--type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9015_36'><span class='gform-field-label__text'>company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_9015_36' type='text' value='' class='large'    placeholder='Company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9015_24\" class=\"gfield gfield--type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_9015_24'><span class='gform-field-label__text'>email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_9015_24' type='email' value='' class='large'   placeholder='Email address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_9015_35\" class=\"gfield gfield--type-phone gfield--phone-format-international gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9015_35'><span class='gform-field-label__text'>phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_9015_35' type='tel' value='' class='large'  placeholder='Phone number' aria-required=\"true\" aria-invalid=\"false\"    \/><\/div><\/div><div id=\"field_9015_75\" class=\"gfield gfield--type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_75'><span class='gform-field-label__text'>website<\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_9015_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_9015_41\" class=\"gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_41'><span class='gform-field-label__text'>industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_9015_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_9015_50\" class=\"gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_50'><span class='gform-field-label__text'>industry_uk<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_9015_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='Ecommerce' >Ecommerce<\/option><option value='Government' >Government<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_9015_55\" class=\"gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_55'><span class='gform-field-label__text'>Select a Cloud<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_9015_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud for B2B' >Marketing Cloud for B2B<\/option><option value='Marketing Cloud for Commerce' >Marketing Cloud for Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_9015_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Core products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_9015_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9015_57_1' ><span class='gform-field-label__text'>I'm looking for a specific core product<\/span><\/label><input type='hidden' name='input_57.2' value='I&#039;m looking for a specific core product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='1' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_9015_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>More products<\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_9015_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9015_66_1' ><span class='gform-field-label__text'>I'd like to see other products too<\/span><\/label><input type='hidden' name='input_66.2' value='I&#039;d like to see other products too' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='1' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_9015_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gf_list_2col gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-columns\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Other software<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_9015_7'><div class='gchoice gchoice_9015_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_9015_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_7_1' id='label_9015_7_1' class='gform-field-label gform-field-label--type-inline'><strong>CDP &amp; On-site personalisation<\/strong><br>with Activate<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='Brand ID'  id='choice_9015_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_7_2' id='label_9015_7_2' class='gform-field-label gform-field-label--type-inline'><strong>Digital Asset Management<\/strong><br>with Brand ID<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='FeedbackPro'  id='choice_9015_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_7_3' id='label_9015_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Feedback &amp; Surveys<\/strong><br>with FeedbackPro<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='MailPlus'  id='choice_9015_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_7_4' id='label_9015_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Email marketing automation<\/strong><br>with Mail+<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='SendPro'  id='choice_9015_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_7_5' id='label_9015_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Transactional email API<\/strong><br>with SendPro<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_9015_81\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Software<\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_9015_81'><div class='gchoice gchoice_9015_81_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.1' type='checkbox'  value='Activate'  id='choice_9015_81_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_1' id='label_9015_81_1' class='gform-field-label gform-field-label--type-inline'><strong>Activate<\/strong>: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.2' type='checkbox'  value='ActivatePro'  id='choice_9015_81_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_2' id='label_9015_81_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.3' type='checkbox'  value='Activate Search'  id='choice_9015_81_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_3' id='label_9015_81_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.4' type='checkbox'  value='Brand ID'  id='choice_9015_81_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_4' id='label_9015_81_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.5' type='checkbox'  value='ChatPlus'  id='choice_9015_81_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_5' id='label_9015_81_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.6' type='checkbox'  value='Connect'  id='choice_9015_81_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_6' id='label_9015_81_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.7' type='checkbox'  value='CRM'  id='choice_9015_81_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_7' id='label_9015_81_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.8' type='checkbox'  value='Engage'  id='choice_9015_81_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_8' id='label_9015_81_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.9' type='checkbox'  value='FeedbackPro'  id='choice_9015_81_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_9' id='label_9015_81_9' class='gform-field-label gform-field-label--type-inline'><strong>FeedbackPro<\/strong>:  Experience management platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.11' type='checkbox'  value='Lets Get Digital'  id='choice_9015_81_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_11' id='label_9015_81_11' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.12' type='checkbox'  value='MailPlus'  id='choice_9015_81_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_12' id='label_9015_81_12' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.13' type='checkbox'  value='MailPro'  id='choice_9015_81_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_13' id='label_9015_81_13' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.14' type='checkbox'  value='Message'  id='choice_9015_81_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_14' id='label_9015_81_14' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.15' type='checkbox'  value='Momice'  id='choice_9015_81_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_15' id='label_9015_81_15' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_16'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.16' type='checkbox'  value='SendPro'  id='choice_9015_81_16'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_16' id='label_9015_81_16' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactional Email Delivery<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_9015_81_17'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_81.17' type='checkbox'  value='Predict'  id='choice_9015_81_17'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9015_81_17' id='label_9015_81_17' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_9015_68\" class=\"gfield gfield--type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_68'><span class='gform-field-label__text'>Comment<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_9015_68' class='textarea large'    placeholder='Is there anything you&#039;d like to ask upfront?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9015_70\" class=\"gfield gfield--type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9015_70'><span class='gform-field-label__text'>Description<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_9015_70' class='textarea large'    placeholder='What&#039;s your question?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9015_79\" class=\"gfield gfield--type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_79'><span class='gform-field-label__text'>COS<\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_79' id='input_9015_79' class='textarea large'    placeholder='To get the most out of the session please let us know what you\u2019re currently doing with personalisation on your website'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9015_63\" class=\"gfield gfield--type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_9015_47\" class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><label class='gfield_label gform-field-label' for='input_9015_47'><span class='gform-field-label__text'>{referer}<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_9015_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9015_44\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container 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