The power of media monitoring
By structurally viewing communications, you are not only able to manage your online and offline reputation and to respond to complaints or questions in a timely manner, but it can also provide insights about the product, service or target group. Which people regularly talk about the brand? For an organisation it is important to have a continuous answer to these questions. This can be done by structurally monitoring online and social media, newspapers, radio and TV. This way, a company knows exactly what the impact is of a cross-media campaign or of a spokesperson’s statement on TV. But what exactly is media monitoring and how do you start with it?
In this white paper we will go into this in more detail and explain how you can achieve the best results. Download it now!