WHITEPAPER

Increase the ROI of social media? Media monitoring offers a solution!

Social media channels are becoming increasingly favoured by many people for coming into contact with organisations. As an organisation, you can’t ignore the importance of being active alongside traditional channels such as telephone and e-mail, on, for example, Instagram, LinkedIn, Twitter, Facebook and WhatsApp.

As a social media manager, what exactly do you need to pay attention to when determining and measuring your ROI? Why is it important to respond proactively to social media posts in addition to reactive monitoring? And how do you discover where the opportunities lie? In this white paper, we will help you on your way to getting answers to important themes that play a role in the current marketing and social media landscape. Discover how to develop a successful social media policy in just 8 steps, how to find your target group and monitor important topics and how to measure the ROI of your social media efforts.

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