How do you apply the 7 reputation pillars in media monitoring?

You can only structurally build your online reputation if you ensure that the right information reaches the right people at the right time. At OBI4wan we notice that there is a need from customers for tools to map that reputation themselves. Which metrics do I use? How often should I measure? How do I properly manage the provision of information concerning my reputation? That is why this whitepaper highlights how you can validly map your reputation in the media (online and offline).

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