WHITEPAPER

Next level PR & Communication: optimal organisation of media monitoring and reputation management

The ‘why’ of (social) media monitoring is no longer a topic for many organisations. For example, “online listening” or “social listening” enables you to take immediate action on events that occur in the media. In addition, this way of reporting may be brought out in the media, possibly in an altered way.

Whether it is about messages from online media, articles from print media or radio and TV excerpts, you are able to analyse them for valuable insights. This makes media monitoring an essential part of your strategy for reputation management, service, marketing, and sales.

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