WHITEPAPER

The importance of media monitoring in crisis communication

If you’re looking to limit or prevent any damage to the reputation of your brand or organisation then media monitoring would be a great tool for you! By using (real-time) media monitoring, you’ll gain data-driven insights if you’re experiencing a (reputation) crisis.

Monitoring gives you insight into volume as well as sentiment, and insight into who are the most important influencers and stakeholders regarding the crisis or discussion. An analysis of the crisis helps you to make the right decision and can limit or even prevent reputation damage. In this whitepaper you will learn how to recognise a crisis and what the role of social media is,  during a crisis. how to keep an eye on what happens in the media on a structural basis, and how to see a crisis coming ahead of time and useful crisis management tips during certain phases of a crisis.

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