Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, [...]

Sometimes it takes a while to find the right way to measure your brand reputation, which is why there are many different options for this. In this article, you’ll discover what the OBI RepScore [...]

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

The years that we have social media ‘on the side’ within organizations are far behind us. Social media and social messaging have made huge changes in the world of communication and customer [...]