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Home » reputatiemanagement
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 Get a grip on your reputation thanks to OBI Repscore’s action-oriented insights
By Nadine Felderhoff
Posted Thursday August 27th, 2020

Get a grip on your reputation thanks to OBI Repscore’s action-oriented insights

Sometimes it takes a while to find the right way to measure your brand reputation, which is why there are many different options for this. In this article, you’ll discover what the OBI RepScore [...]

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 6 tips for data-driven reputation management
By Linsey Jepma
Posted Wednesday April 15th, 2020

6 tips for data-driven reputation management

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

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 5 trends for reputation management in 2019
By Linsey Jepma
Posted Wednesday January 2nd, 2019

5 trends for reputation management in 2019

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

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 Reputation management: the effect of a controversial campaign
By Linsey Jepma
Posted Monday October 15th, 2018

Reputation management: the effect of a controversial campaign

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

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 Cherish your customer: 6 priorities for your organization in 2018
By Linsey Jepma
Posted Wednesday November 29th, 2017

Cherish your customer: 6 priorities for your organization in 2018

The years that we have social media ‘on the side’ within organizations are far behind us. Social media and social messaging have made huge changes in the world of communication and customer [...]

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 To measure is to know, but know what you measure
By Linsey Jepma
Posted Tuesday February 14th, 2017

To measure is to know, but know what you measure

Social media is not just about sending your messages, but mostly about listening to your target group online. We always say: to measure is to know, but do you know what you measure? How do we [...]

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 Improve your reputation with the following tips
By Marcel Vergonet
Posted Tuesday October 11th, 2016

Improve your reputation with the following tips

The online reputation of an organization is determined through customer focus, communication, service quality and the social responsibility demonstrated by the company. But how do you quickly [...]

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(Nederlands) Zoeken
(Nederlands) Recente blogs
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    What is the difference between social media monitoring and social listening?
    Tuesday January 19th, 2021
  • The importance of knowledge management in smart organisations
    The importance of knowledge management in smart organisations
    Tuesday January 12th, 2021
  • 3 challenging roles that the service agent must fulfill in the future
    3 challenging roles that the service agent must fulfill in the future
    Monday January 4th, 2021
(Nederlands) Blogarchief
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