What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

(Nederlands) In de trein, in bed, op kantoor, in de sportschool. Social media is overal en wij maken er in Nederland veel gebruik van. Uit onderzoek van Newcom blijkt dat Facebook nog steeds het [...]

(Nederlands) Nederlanders houden van koffie. Een rondje door de supermarkt of een blik op de drankenkaart van een cafe geeft inzicht in een wereld met oneindig veel koffie mogelijkheden. Van een [...]

Sorry, this entry is only available in Dutch.

The years that we have social media ‘on the side’ within organizations are far behind us. Social media and social messaging have made huge changes in the world of communication and customer [...]

Sorry, this entry is only available in Dutch.

Sorry, this entry is only available in Dutch.

Social media is not just about sending your messages, but mostly about listening to your target group online. We always say: to measure is to know, but do you know what you measure? How do we [...]

The online reputation of an organization is determined through customer focus, communication, service quality and the social responsibility demonstrated by the company. But how do you quickly [...]