Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

(Nederlands) Afgelopen weekend stond Biddinghuizen weer op zijn kop tijdens Lowlands 2018. Het driedaagse festival met grote namen als Dua Lipa, Kendrick Lamar en The Wombats werd dit jaar door [...]