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 6 tips for data-driven reputation management
By Linsey Jepma
Posted Wednesday April 15th, 2020

6 tips for data-driven reputation management

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

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 5 trends for reputation management in 2019
By Linsey Jepma
Posted Wednesday January 2nd, 2019

5 trends for reputation management in 2019

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

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 Reputation management: the effect of a controversial campaign
By Linsey Jepma
Posted Monday October 15th, 2018

Reputation management: the effect of a controversial campaign

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

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 (Nederlands) De populariteit van Lowlands neemt af op social media
By Mikki Hoogenboom
Posted Wednesday August 22nd, 2018

(Nederlands) De populariteit van Lowlands neemt af op social media

(Nederlands) Afgelopen weekend stond Biddinghuizen weer op zijn kop tijdens Lowlands 2018. Het driedaagse festival met grote namen als Dua Lipa, Kendrick Lamar en The Wombats werd dit jaar door [...]

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(Nederlands) Blogarchief
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