As social media professional you have probably heard about social listening and social media monitoring. Often these two terms are used interchangeably and you might ask yourself if they are [...]

Whereas previously the focus of organizations on social media was mainly on branding and service, more and more organizations see opportunities in lead generation. The web is full of potential [...]

Social media and the web offer companies a wealth of freely accessible data that is extremely useful with regard to reputation management and customer engagement. With monitoring tools, companies [...]

Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent [...]