As social media professional you have probably heard about social listening and social media monitoring. Often these two terms are used interchangeably and you might ask yourself if they are [...]

Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent [...]

Whereas previously the focus of organizations on social media was mainly on branding and service, more and more organizations see opportunities in lead generation. The web is full of potential [...]

(Nederlands) Dé social media manager van tegenwoordig werkt continu met statistieken. We maken uitgebreide rapportages die vervolgens naar alle stakeholders binnen de organisatie wordt gestuurd. [...]

Social media is not just about sending your messages, but mostly about listening to your target group online. We always say: to measure is to know, but do you know what you measure? How do we [...]

The online reputation of an organization is determined through customer focus, communication, service quality and the social responsibility demonstrated by the company. But how do you quickly [...]

Every three weeks we launch new functionalities within OBI4wan, with this time a handy data extension with the function to add RSS feeds.  More control over the important resources for you [...]

The event that you have been working towards for days, weeks, maybe even months has finally commenced! In the ideal situation, online and offline media monitoring are in order and a team is ready [...]

Monitoring is the basis of a successful social media strategy. By analyzing on different levels you can pinpoint areas for improvement for your organization. In this blog, I will explain how you [...]

So proud! OBI4wan is integrating the Gnip Engagement API with which organisations will gain insight into the true range and engagement of their Tweets. Gnip, Twitter’s enterprise API platform [...]