To measure is to know, but know what you measure

Social media is not just about sending your messages, but mostly about listening to your target group online. We always say: to measure is to know, but do you know what you measure? How do we [...]

OBI4wan integrates Twitter’s new engagement data

So proud! OBI4wan is integrating the Gnip Engagement API with which organisations will gain insight into the true range and engagement of their Tweets. Gnip, Twitter’s enterprise API platform [...]

The predictive power of online data

Predicting cellular traffic in order to optimize capacity in customer care centre has been happening for years. Another option is to base your predictions on online data in order to determine [...]