With media monitoring, you’re always the first to know all the buzz surrounding your organisation
Measure relevant insights into your reputation, industry, and stakeholders from online data, social media, print media, radio, and tv
Media monitoring with the OBI Brand Monitor
Quick insights into volume, trends, sentiment, opportunities, and dangers are important for maintaining a solid reputation. With the OBI Brand Monitor, you not only can make this measurable from within your own organisation, but also the industry, and all your competitors. In short: this way you’re always informed from all sides regarding any reports from internal and external stakeholders that are important for your organisation.
Quickly create structured reports, receive real-time alerts, and easily create narrowcastings for internal or external communication. Our experts think along with you regarding the optimal design of media monitoring for your organisation. Start monitoring and managing your brand reputation today. We make media monitoring and reputation management efficient and effective!
The benefits of media monitoring with the OBI Brand Monitor
Go for PR results, measure the effects of your campaign!
Curious about the effects of online and offline communication, campaigning, events, and PR? The OBI Brand Monitor measures all insights regarding reach, media value, and sentiment, and makes it easy to gain insights into where exactly your press releases have appeared. This is how you increase the return on your campaign efforts! By targeting the right message to the right stakeholders, the impact is increased, and you strengthen the position of your organisation within the market.
Prevent reputation damage with good crisis monitoring
In times of crisis, keep a real-time eye on what’s going on around your organisation. Data provides insight into volume, sentiment, and important stakeholders for the distribution of all your messages. In this way you can chart a crisis early and will be able to anticipate any issues that may arise quickly and effectively. Prevent reputation damage with good crisis monitoring!
The power of media monitoring
By structurally viewing communications, you are not only able to manage your online and offline reputation well and to respond to complaints or questions in a timely manner, but it can also provide insights about the product, service or target group. In this whitepaper we will go into this in more detail and explain how you can achieve the best results. Download it now!
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Media reports accurately reflect what your reputation is and where your PR department needs to pay extra attention. Within the Brand Monitor you can filter and analyze certain topics or campaigns. We can obtain long-term insights into our brand reputation from media monitoring, but relevant insights from (social) media monitoring can also be achieved for our marketing colleagues.
Marjolein Verkerk, PR Manager at bol.com