Social listening: attention for your customers

Is it possible to listen to your customers properly when the number of conversations seems endless? Yes, it is! With social listening, you can extract relevant information from the endless stream of conversations.

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Know what people are saying about you

When you know what your customers are saying about you, you can serve them better. With social listening, you can extract relevant information from the constant stream of messages on social media.
Result
Insight
into the conversation

Respond to the wishes of your customers

When you know what is going on externally, you can talk to the right people internally to do something about it. This could involve product development, customer service or any other department.
Result
Effective
response

Create marketing campaigns that succeed

What is the effect of your marketing campaign? With social listening, you can measure how much attention your brand is getting and what you can do to get more attention.
Result
Successful
campaigns

Know how your customers experience your communication

Do your customers understand you? Or do your answers lead to more questions? Find out how people react to your communication and use that data to fine-tune it.
Result
Insight
for adjustments
Plusses

Listen to your customers

Use social listening to hear what they’re saying about you.

Make your customers’ wishes come true

How do you find out what your customers want? By listening to them. With social listening, you can translate the endless stream of posts on Twitter, Facebook, LinkedIn and Instagram into action points for your organisation.

Provide colleagues with insightful reports in your own house style. Share the results of your marketing campaigns via reports or narrowcasts.

Businesses who listen to their customers get to know them better. What could your organisation achieve if it had more insight into the characteristics and needs of your target group?

Your organisation’s success depends on your reputation. Keep on building it by listening to what people are saying. Then you can join the conversation in time and stay well informed.

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Approach your customers as a team

Every employee has their own expertise. Bring your people together so that your customer contact can make the best use of all the talent in your organisation.

With social listening, you can home in on who is talking about your marketing campaigns and what they think about it. Use this extra feedback to sharpen your message.

Find out what your customers are saying about you and what else is on their minds. Use these insights to take your communication strategy to the next level.

Social listening helps you keep a grip on your online reputation. By listening carefully, you can respond quickly when your organisation is the topic of conversation.

We know the ins and outs of social listening, and we’re happy to share this knowledge with you. Rely on the OBI Insights team to extract actionable insights from your online data.

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Choose our award-winning solutions

We believe that only honest communication can lead to engaged and satisfied customers. We’ve been committed to this for years, and it hasn’t gone unnoticed.

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Plusses

Listen to your customer

Maximise customer attention with social listening.