Social listening: attention for your customers

Is it possible to listen to your customers properly when the number of conversations seems endless? Yes, it is! With social listening, you can extract relevant information from the endless stream of conversations.

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Success Stories

Know what people are saying about you

When you know what your customers are saying about you, you can serve them better. With social listening, you can extract relevant information from the constant stream of messages on social media.

Insight

into the conversation

Respond to the wishes of your customers

When you know what is going on externally, you can talk to the right people internally to do something about it. This could involve product development, customer service or any other department.

Effective

response

Create marketing campaigns that succeed

What is the effect of your marketing campaign? With social listening, you can measure how much attention your brand is getting and what you can do to get more attention.

Successful

campaigns

Know how your customers experience your communication

Do your customers understand you? Or do your answers lead to more questions? Find out how people react to your communication and use that data to fine-tune it.

Insight

for adjustments

Listen to your customers

Use social listening to hear what they’re saying about you.

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Make your customers’ wishes come true

How do you find out what your customers want? By listening to them. With social listening, you can translate the endless stream of posts on Twitter, Facebook, LinkedIn and Instagram into action points for your organisation.

Tap into topics and trends

Find out what people are talking about and then decide how to respond. With social listening, you can see which topics and trends are in play and assess how they relate to your organisation.

Share your knowledge with colleagues

Provide colleagues with insightful reports in your own house style. Share the results of your marketing campaigns via reports or narrowcasts.

Get to know your customers better

Businesses who listen to their customers get to know them better. What could your organisation achieve if it had more insight into the characteristics and needs of your target group?

Keep building your reputation

Your organisation’s success depends on your reputation. Keep on building it by listening to what people are saying. Then you can join the conversation in time and stay well informed.

Approach your customers as a team

Every employee has their own expertise. Bring your people together so that your customer contact can make the best use of all the talent in your organisation.

Get more from your marketing campaigns

With social listening, you can home in on who is talking about your marketing campaigns and what they think about it. Use this extra feedback to sharpen your message.

Improve your communication strategy

Find out what your customers are saying about you and what else is on their minds. Use these insights to take your communication strategy to the next level.

Respond to conversations about your organisation

Social listening helps you keep a grip on your online reputation. By listening carefully, you can respond quickly when your organisation is the topic of conversation.

Translate online data into actions

We know the ins and outs of social listening, and we’re happy to share this knowledge with you. Rely on the Insights team to extract actionable insights from your online data.

Listen to your customer

Maximise customer attention with social listening.

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‘Engagement is key, and thanks to monitoring and refined searches, we get to the heart of each of our customers’ target groups. The monthly reports we export from Spotler Engage also add to that visual impact.’

Somention

"Media reports accurately reflect what your reputation is and where your PR department needs to pay extra attention. Within the Media Monitor you can filter and analyze certain topics or campaigns. We can obtain long-term insights into our brand reputation."

Marjolein Verkerk, PR Manager at bol.com

Choose our award-winning solutions

We believe that only honest communication can lead to engaged and satisfied customers. We’ve been committed to this for years, and it hasn’t gone unnoticed.