Social listening: attention for your customers
Is it possible to listen to your customers properly when the number of conversations seems endless? Yes, it is! With social listening, you can extract relevant information from the endless stream of conversations.
Know what people are saying about you
Respond to the wishes of your customers
Create marketing campaigns that succeed
Know how your customers experience your communication
Make your customers’ wishes come true
How do you find out what your customers want? By listening to them. With social listening, you can translate the endless stream of posts on Twitter, Facebook, LinkedIn and Instagram into action points for your organisation.
Find out what people are talking about and then decide how to respond. With social listening, you can see which topics and trends are in play and assess how they relate to your organisation.
Businesses who listen to their customers get to know them better. What could your organisation achieve if it had more insight into the characteristics and needs of your target group?
Your organisation’s success depends on your reputation. Keep on building it by listening to what people are saying. Then you can join the conversation in time and stay well informed.
Approach your customers as a team
Every employee has their own expertise. Bring your people together so that your customer contact can make the best use of all the talent in your organisation.
With social listening, you can home in on who is talking about your marketing campaigns and what they think about it. Use this extra feedback to sharpen your message.
Find out what your customers are saying about you and what else is on their minds. Use these insights to take your communication strategy to the next level.
Social listening helps you keep a grip on your online reputation. By listening carefully, you can respond quickly when your organisation is the topic of conversation.
We know the ins and outs of social listening, and we’re happy to share this knowledge with you. Rely on the OBI Insights team to extract actionable insights from your online data.
Choose our award-winning solutions
We believe that only honest communication can lead to engaged and satisfied customers. We’ve been committed to this for years, and it hasn’t gone unnoticed.