OBI4wan integrates Twitter’s new engagement data
So proud! OBI4wan is integrating the Gnip Engagement API with which organisations will gain insight into the true range and engagement of their Tweets. Gnip, Twitter’s enterprise API platform provider, recently launched the new ‘data insights’ solution, making OBI4wan one of the first customers that integrated this in their own media monitoring solution.
The Gnip Engagement API will enrich OBI4wan tweets within the webcare solution with true impressions, making the true range visible immediately. Furthermore, the dashboard with account statistics is expanded with engagement KPI’s such as klicks on hyperlinks, hashtags and media, thanks to social analytics data from the Gnip Engagement API.
From insight to direct action
The integration enables organisations to take immediate action on these insights. Levi Witbaard, marketing manager at OBI4wan, explains: ‘’We are seeing more and more data driven use by Twitter, where insight in impressions and engagement is a key factor in determining the social strategy. The integration makes direct action possible, both for social service and publishing by organic campaigns.’
The integration enables organizations to take action on these insights. Levi Witbaard, marketing manager at OBI4wan, explains: “We are seeing more and more data-intensive use of Twitter, with insight into impressions and engagement is a key factor in determining the social strategy. The integration makes it possible to take immediate action, both for social services and publishing organic campaigns. ”
Greg Lyon, Date Product Manager for Twitter, adds: “Data from Gnip’s Engagement API allows marketers to finally understand how to improve their ROI on Twitter. OBI4wan is a pioneer in being one of the first solutions to bring this valuable new data to market and deliver immense new value to their customers.”
Extensive data analysis of different sources
OBI4wan is expanding its offer of data analysis of relevant social media platforms, news, blogs and offline sources such as print and radio&tv with the integration of the new Gnip Engagement API. This provides organisations with insight into the effectiveness of PR, service and marketing.