Main Capital takes substantial stake in OBI4wan and OBILytics


Main Capital has taken a substantial stake in the rapidly growing software companies OBI4wan and OBILytics. OBI4wan provides SaaS solutions in the field of social media monitoring and webcare, whereas OBILytics helps companies create value with social media analytics.

Since its establishment in 2011, OBI4wan has been a rapidly growing company, which resulted in more than 700 current customers. The customer base includes the Tax and Customs Administration, AFAS, HBO, Essent and OBI4wan’s software supports customers in the monitoring of (social) media activities, webcare and facilitating social CRM.

OBI4wan’s social media monitoring software is cloud-based, multitenant and scalable. In addition, the software is available in several languages and is already used in Italy, Belgium, Germany and France. OBI4wan uses more than 20 million online sources, as well as different offline sources, such as radio, TV and printed media.

OBILytics was established towards the end of 2015 and focuses on social media analytics with which OBILytics helps organisations to gain an overall picture of their customers and to optimise marketing expenses. OBILytics’s customers include Colruyt and Vivat Verzekeringen.

Main Capital will actively support OBI4wan and OBILytics with its international growth and the development of the product portfolio, among others through selective international take-overs.  Currently the internationalisation comes chiefly from Belgium and with Main Capital’s support, the combination wants to grow in Germany. An important component of the international growth will be the development of the international partner network.

Co-operation OBI4wan – Main Capital

“These last years OBI4wan experienced considerable growth independently. Our ambition is to continue this over the coming years outside the Netherlands. Thanks to its knowledge of software companies, its international network and its willingness to invest, Main Capital is the ideal party to achieve the ambitions with OBI4wan and OBILytics,” says Alexander de Ruiter, joint founder of OBI4wan.

Charly Zwemstra, Managing Partner at Main Capital adds: “OBI4wan is a social media monitoring company with a scalable product, which means it is well prepared for internationalisation. In addition, the management has been able to link profitability to high growth over the course of several years. We see great opportunities to be active on an international scale with the management, to shape the partner strategy further and continue the current profitable growth strategy.”

About Main Capital

Main Capital is a Private Equity investor with an exclusive focus on the software industry in the Benelux and Germany. Within that sector focus, we are the most specialised player in management buyouts and later-stage growth capital.  Main Capital currently has approximately EUR 150 million in assets under management for investments in mature but growing software companies in the Netherlands and Germany. An experienced team of professionals manages these Private Equity funds.

Main Capital’s current portfolio includes rapidly growing (SaaS)software companies such as Axxerion, b+m Informatik, Ymor, Roxit, OnGuard, Sharewire, SecondFloor, ABIT/EuroSystems, Sofon, Connexys, Regas, ChainPoint, RVC and TPSC.  As well as a stake in managed hosting provider Denit. Last year, Main Capital sold its majority stake in VisionWaves to the Swedish listed company IFS AB and sold Zetacom to Gilde Healthcare. In addition, Main engineered a successful exit of cloud storage company IASO to US cloud provider GFI Software in 2013.  In 2012, Main Capital sold Tedopres to listed Finnish player Etteplan and Actuera was sold to Waterland Private Equity

More information

For questions or more information please contact Alexander de Ruiter via or +31 (0)6 – 34 92 19 34.

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