Faqs

An important objective for social media managers is to increase engagement rates on social media channels. It also helps to gain insight into your social media efforts. But how do you measure [...]

The ideal social media community manager knows his target audience from the inside out and can tell which content and formats perform well within the brand’s online community. He engages with his [...]

Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still [...]

Artificial intelligence. Is that a computer? A robot? A self-steering car? The future? How do the experts define artificial intelligence? Is artificial intelligence a threat to humanity or is it [...]

Not so long ago it was unthinkable for many of us to keep an organisation running if everybody would work remotely. But when governments worldwide announced measures to fight the coronavirus, [...]

One of the most important elements of software engineering is testing, especially when you are developing software for thousands of customers with concurrent users like OBI Engage or OBI Brand [...]

When a crisis breaks, it is important to know what is going on around your organisation. For this, social media are both an important information source to oversee the way the news spreads, and [...]

In many organizations online media monitoring is already an important factor in making strategic choices for Brand Managers, Marketing Managers and press officers. Data-driven strategies are the [...]

The number of active daily users on Instagram has risen sharply since 2016. With 3.4 million active users in 2020, the platform has earned third place among the most-used social media platforms [...]

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]