An important objective for social media managers is to increase engagement rates on social media channels. It also helps to gain insight into your social media efforts. But how do you measure [...]

The number of active daily users on Instagram has risen sharply since 2016. With 3.4 million active users in 2020, the platform has earned third place among the most-used social media platforms [...]

With 3.2 billion social media users worldwide in 2019 social networks offer unique possibilities to promote products and services and engage with consumers. This is why most companies have made [...]

Social media has been part of the daily routine for marketing and communication professionals for a number of years. For organisations, social media is an indispensable element for an effective [...]

For many customers today, social networks are the preferred channel to get in touch with companies. The question of whether a company should offer customer service on Twitter, Facebook and the [...]

Quality, reliability, sustainability and innovation are the top priorities for Geberit, the European market leader in the sanitary sector. The company moves into the future with innovative [...]

Paul de Vries is Social Media Manager at Decathlon. We interviewed him about his experience with chatbots and the application of OBI Engage within the webcare team. In the 3 years he has worked [...]

(Nederlands) Afgelopen weekend stond Biddinghuizen weer op zijn kop tijdens Lowlands 2018. Het driedaagse festival met grote namen als Dua Lipa, Kendrick Lamar en The Wombats werd dit jaar door [...]