Reputation management

Communication and reputation departments are fixated on data: opinion scores, reputation scores, brand index pulses, media value and reach... But we re now so overwhelmed with data we can no [...]

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

(Nederlands) Complete van Ziggo/Vodafone, KPN Compleet, T-Mobile Thuis; je kan er niet meer omheen, elke provider biedt tegenwoordig alles-in-een pakketten aan. Internet, TV en telefonie, [...]

(Nederlands) In de steeds sterker concurrerende omgeving waarin organisaties zich bevinden, zal de relevantie van corporate branding steeds meer toenemen. Mede door social media en de focus van [...]

Barcelona 12-14 June 2018 || Written by Danielle Janssen From the 12th until 14th of June 2018 Alexander de Ruiter (CEO) and Danielle Janssen (Media Data Analyst) attended the AMEC summit on [...]

(Nederlands) Insights halen uit (social) media data, (online) reputatiemanagement en e-listening (of social listening) wordt steeds belangrijker voor marketing, communicatie en management [...]

(Nederlands) In de wereld van sportmarketing en het sponsoren van sportinitiatieven wordt het gebruik van social media en data steeds belangrijker. Eerder keken wij al naar de social media [...]

Sorry, this entry is only available in Dutch.

Sorry, this entry is only available in Dutch.