Reputation management

As a communications professional you’re probably thinking, after this rather turbulent year: what happened exactly?! Not only the world, but your organisation as well has had to adapt [...]

As an organisation, how do you create relevance in a world in which you need to meet all the sustainability requirements? And what do you, as a communications professional, focus on in your work? [...]

Sometimes it takes a while to find the right way to measure your brand reputation, which is why there are many different options for this. In this article, you’ll discover what the OBI RepScore [...]

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

In a world where brand reputation can be completely ruined overnight, it’s essential to have a good overview of your brand or organisation’s reputation. Monitoring online reporting can give a [...]

For any organisation, PR is a good way to get publicity. Many major brands and companies are already actively involved in PR, but it’s also a good idea for SMEs to make use of free publicity [...]

Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, [...]

Fake news is today’s hot topic. Social media helps to spread a wide distribution of fake news, quickly and easily. And the effect on reputation management is noticeable. How do you as an [...]

OBI4wan has just launched the OBI RepScore and from now on it will be even easier to measure your brand reputation. The scientifically based model helps organisations get a firm grip on their [...]

Reputation Management is increasingly challenging. We are dealing with a more polarized world, divided by facts and fiction. A lot of content is behind paywalls these days. Opinions are widely [...]