Reputation management

Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, [...]

Fake news is today’s hot topic. Social media helps to spread a wide distribution of fake news, quickly and easily. And the effect on reputation management is noticeable. How do you as an [...]

OBI4wan has just launched the OBI RepScore and from now on it will be even easier to measure your brand reputation. The scientifically based model helps organisations get a firm grip on their [...]

Reputation Management is increasingly challenging. We are dealing with a more polarized world, divided by facts and fiction. A lot of content is behind paywalls these days. Opinions are widely [...]

It is now widely known that corporate social responsibility (CSR) has become indispensable for an organisation’s success. And although many organisations recognise the added value of CSR, we see [...]

Nowadays reputation management & media monitoring go hand in hand. After all, without monitoring it is impossible to get insight into what is going on, without insight focus is lacking, and [...]

In the 1st blog of this series, we discussed the importance of media monitoring and the shift that is needed in order to focus more on impact rather than the "issues of the day". In part 2 of [...]

Media monitoring is hot and indispensable in the life of the Marketing and Communications professional. Measuring is knowing and indeed in our current era, the possibilities are endless. The [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition, we’ve interviewed Danielle [...]

If there’s an industry that can be called an ‘early adopter’ in the field of influencer marketing, then it’s the fashion industry. Influencers are frequently used to market products from various [...]