Reputation management

Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, [...]

As a communications professional you’re probably thinking, after this rather turbulent year: what happened exactly?! Not only the world, but your organisation as well has had to adapt [...]

As an organisation, how do you create relevance in a world in which you need to meet all the sustainability requirements? And what do you, as a communications professional, focus on in your work? [...]

Sometimes it takes a while to find the right way to measure your brand reputation, which is why there are many different options for this. In this article, you’ll discover what the OBI RepScore [...]

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

In a world where brand reputation can be completely ruined overnight, it’s essential to have a good overview of your brand or organisation’s reputation. Monitoring online reporting can give a [...]

For any organisation, PR is a good way to get publicity. Many major brands and companies are already actively involved in PR, but it’s also a good idea for SMEs to make use of free publicity [...]

Fake news is today’s hot topic. Social media helps to spread a wide distribution of fake news, quickly and easily. And the effect on reputation management is noticeable. How do you as an [...]

OBI4wan has just launched the OBI RepScore and from now on it will be even easier to measure your brand reputation. The scientifically based model helps organisations get a firm grip on their [...]

Reputation Management is increasingly challenging. We are dealing with a more polarized world, divided by facts and fiction. A lot of content is behind paywalls these days. Opinions are widely [...]