Reputation management

Reputation Management is increasingly challenging. We are dealing with a more polarized world, divided by facts and fiction. A lot of content is behind paywalls these days. Opinions are widely [...]

It is now widely known that corporate social responsibility (CSR) has become indispensable for an organisation’s success. And although many organisations recognise the added value of CSR, we see [...]

Nowadays reputation management & media monitoring go hand in hand. After all, without monitoring it is impossible to get insight into what is going on, without insight focus is lacking, and [...]

In the 1st blog of this series, we discussed the importance of media monitoring and the shift that is needed in order to focus more on impact rather than the "issues of the day". In part 2 of [...]

Media monitoring is hot and indispensable in the life of the Marketing and Communications professional. Measuring is knowing and indeed in our current era, the possibilities are endless. The [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition, we’ve interviewed Danielle [...]

If there’s an industry that can be called an ‘early adopter’ in the field of influencer marketing, then it’s the fashion industry. Influencers are frequently used to market products from various [...]

Communication and reputation departments are fixated on data: opinion scores, reputation scores, brand index pulses, media value and reach... But we re now so overwhelmed with data we can no [...]

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]