Reputation management

Media monitoring is hot and indispensable in the life of the Marketing and Communications professional. Measuring is knowing and indeed in our current era, the possibilities are endless. The [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition, we’ve interviewed Danielle [...]

If there’s an industry that can be called an ‘early adopter’ in the field of influencer marketing, then it’s the fashion industry. Influencers are frequently used to market products from various [...]

Communication and reputation departments are fixated on data: opinion scores, reputation scores, brand index pulses, media value and reach... But we re now so overwhelmed with data we can no [...]

Reputation management is a long, ongoing process that increases the value of your organization. Are you ready to be in charge of your brand reputation in 2019? In this article I will take you [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

(Nederlands) Complete van Ziggo/Vodafone, KPN Compleet, T-Mobile Thuis; je kan er niet meer omheen, elke provider biedt tegenwoordig alles-in-een pakketten aan. Internet, TV en telefonie, [...]

(Nederlands) In de steeds sterker concurrerende omgeving waarin organisaties zich bevinden, zal de relevantie van corporate branding steeds meer toenemen. Mede door social media en de focus van [...]

Barcelona 12-14 June 2018 || Written by Danielle Janssen From the 12th until 14th of June 2018 Alexander de Ruiter (CEO) and Danielle Janssen (Media Data Analyst) attended the AMEC summit on [...]

(Nederlands) Insights halen uit (social) media data, (online) reputatiemanagement en e-listening (of social listening) wordt steeds belangrijker voor marketing, communicatie en management [...]