Interviews

Social media channels are developing rapidly. Instagram Reels, Twitter Fleets and LinkedIn and Google stories are just a few functionalities that have popped up in the past year. The rapidly [...]

The conversational AI market is booming, with forecasted growth from 4.8 billion to 13.9 billion over the next 5 years. Gartner research shows that in 2021 no less than 15% of customer service [...]

For any organisation, PR is a good way to get publicity. Many major brands and companies are already actively involved in PR, but it’s also a good idea for SMEs to make use of free publicity [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition we spoke to Bart Scholts, who as [...]

As CEO and founder of OBI4wan Alexander has realized an enormous growth of the company together with co-founder Alex Slatman and a dedicated team over the past 8 years. We interviewed Alexander [...]

There is still a lot of room for improvement in the world of PR. All too often journalists are approached with messages that aren’t relevant to them. This leaves less room and time for press [...]

DHL is doing well! The company’s Customer Service recently won the National CQ test and now carries the title ‘Best Customer Service in the Netherlands’. I spoke to Bas Vogels, supervisor and [...]

In the series “Fact checking with…” we interview OBI4wan colleagues about their responsibilities, vision and the person behind the expert. We spoke with our Marketing Director Levi Witbaard, [...]

Listening, entering into a dialogue, producing own content, and here it comes: earning and saving via social media. More specifically this last phase, that of Jedi Master, is still a bridge too [...]