Interviews

Social media channels are developing rapidly. Instagram Reels, Twitter Fleets and LinkedIn and Google stories are just a few functionalities that have popped up in the past year. The rapidly [...]

The conversational AI market is booming, with forecasted growth from 4.8 billion to 13.9 billion over the next 5 years. Gartner research shows that in 2021 no less than 15% of customer service [...]

For any organisation, PR is a good way to get publicity. Many major brands and companies are already actively involved in PR, but it’s also a good idea for SMEs to make use of free publicity [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition we spoke to Bart Scholts, who as [...]

As CEO and founder of OBI4wan Alexander has realized an enormous growth of the company together with co-founder Alex Slatman and a dedicated team over the past 8 years. We interviewed Alexander [...]

Philipp is a Country Manager at OBI4wan and is responsible for the DACH region. His focus is on the international growth of OBI4wan in Germany, Austria and Switzerland. I asked Philipp about his [...]

There is still a lot of room for improvement in the world of PR. All too often journalists are approached with messages that aren’t relevant to them. This leaves less room and time for press [...]

As Sales Manager, Jamie is responsible for the commercial growth of OBI4wan in the Netherlands and new business. He has seen how the organisation has grown in the (almost) five years that he has [...]

DHL is doing well! The company’s Customer Service recently won the National CQ test and now carries the title ‘Best Customer Service in the Netherlands’. I spoke to Bas Vogels, supervisor and [...]

Sander is Manager Customer Service at BCC and is very excited when he talks about his webcare team that is literally located in the store. The experiment is successful; webcare and store [...]