Analysis Archieven

As you probably already know, the 8th of March is International Women's Day! Organisations are making an extra effort to promote the equality of women in different sectors. What is the status of [...]

By Nadine Felderhoff

Posted Wednesday February 5th, 2020

Social media usage increases again in 2020

The rising trend of social media users will continue in 2020, according to NewCom’s National Social Media Survey. The number of people who are active on social networks has risen, both in the [...]

By Nadine Felderhoff

Posted Monday May 20th, 2019

Game of Thrones season 8: the most talked-about characters online

All good things must come to an end. Same with Game of Thrones. Boo-hoo! The very last episode of the American fantasy television production will be broadcast tonight (Dutch time). Loyal viewers [...]

By Nadine Felderhoff

Posted Friday February 22nd, 2019

The Oscars: and the online buzz award goes to…

This weekend the 91st edition of the Academy Awards will take place. The show hosted by Jimmy Kimmel is a much discussed topic online in the run-up to it. We investigated which actors, actresses [...]

By Linsey Jepma

Posted Monday October 15th, 2018

Reputation management: the effect of a controversial campaign

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

By Mikki Hoogenboom

Posted Wednesday August 22nd, 2018

(Nederlands) De populariteit van Lowlands neemt af op social media

(Nederlands) Afgelopen weekend stond Biddinghuizen weer op zijn kop tijdens Lowlands 2018. Het driedaagse festival met grote namen als Dua Lipa, Kendrick Lamar en The Wombats werd dit jaar door [...]