Game of Thrones season 8: the most talked-about characters online

All good things must come to an end. Same with Game of Thrones. Boo-hoo! The very last episode of the American fantasy television production will be broadcast tonight (Dutch time). Loyal viewers [...]

How chatbots can boost your marketing strategy: 3 tips

Did you know marketing and chatbots go really well together? Service and webcare departments often start their interaction with potential clients when the purchasing process begins. The role of [...]

8 tips for efficient social media publishing

With 2.6 billion social media users worldwide in 2018 social networks offer unique possibilities to promote products and services and engage with consumers. This is why most companies have made [...]

From European Communication Summit to successful cooperation

The European Communication Summit is just around the corner - a good time to reflect on last year’s event where we shared our vision on how a continuous data flow of insights from customers, [...]

Infographic: 8 tips for the best media monitoring results

Media monitoring is an indispensable part of our digital age. It brings out a wealth of valuable data. But how do you really get the best results for your organization? With these 8 tips you [...]

(Nederlands) Eurovisie Songfestival 2019 liveblog: de online competitie is on!

(Nederlands) Dit jaar vindt alweer de 64e editie van het Eurovisiesongfestival plaats. Omdat Israël vorig jaar won, is het nu gastland voor de organisatie van het evenement. Op social media wordt [...]

Crisis management: from social shitstorm to trending topic

When a crisis breaks, it is important to know what is going on around your organisation. For this, social media are both an important information source to oversee the way the news spreads, and [...]

The impact of PR; from playroom to boardroom

In the 1st blog of this series, we discussed the importance of media monitoring and the shift that is needed in order to focus more on impact rather than the "issues of the day". In part 2 of [...]

Chatbot conference 2019: the highlights

The 25th of April OBI4wan was present as partner of the second edition of the Chatbot Conference in Utrecht.  About 400 online professionals, content specialists and chatbot experts came together [...]

OBI4wan adds Google Reviews as a new feature

(Nederlands) Goed nieuws! Het is vanaf nu mogelijk om Google Reviews te monitoren via OBIwan. De softwareleverancier is de eerste organisatie in Nederland die de koppeling met een webcare tool [...]