OBI4wan, OBILytics and Buzzcapture will continue together as OBI4wan

Linsey • 5 minute read • 14/02/2018
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OBI4wan, Buzzcapture and OBILytics will continue as OBI4wan. The merger results in one strong offer of solutions for webcare, media monitoring, chatbots and media insights. The focus lies on customer support and synergy between different products and the powerful combination of experts and digital technology.

The joining of forces was announced in February 2017, after which the integration of teams commenced. Together with the opening of the DACH office in Berlin, the step was taken towards an international offer and combination of expertise in the field of reputation management and online customer service.

Buzzcapture has been helping organizations in the field of online and offline reputation management since 2006. Technology meets strategy: developers and analists are committed to collecting applicable and in-depth insights. The tool for media monitoring and in-depth analyses – formerly known as the Brand Monitor – is a powerful solution for collecting, analyzing and sharing information within the organization.

OBILytics, established in 2015, helps organizations gain added value from social, public and internal data. With the development of smart chatbots and the integration within the webcare solution of OBI4wan, the quality of the interaction is optimized.

The future of OBI4wan

It is our mission to deliver the best data driven all-in-one solutions and excellent service in the field of reputation management, customer engagement, chatbots and media insights. OBI4wan experts help more than 1000 customers worldwide with an optimal deployment of products such as OBI Brand Monitor, OBI Engage, Bots, OBI Bots and OBI Insights.

OBI Brand Monitor

Manage your reputation with media monitoring, reports and reputation pillars. With the OBI Brand Monitor you can measure relevant insights into the brand reputation, industry and stakeholders from online data, social media, print media, radio and TV.

OBI Engage

Excellent webcare, online customer service and social media management. OBI Engage Uses the power of social media, messaging apps, reviews, live chat and chatbots in one solution!

OBI Bots

Improve engagement and service with smart chatbots. OBI4wan is the all-inclusive partner for building, training, implementing and managing smart chatbots that understand customers and significantly improve satisfaction.

OBI Insights

The team of experts and analysts complemented the deployment of the tool with human intervention and ensured that insights gained were incorporated into high-quality and easy-to-share reports and infographics.

“Our unique solutions provide customers with complete insight and control over reputation management, webcare and customer service, chatbots and media insights. Customers such as, Hartstichting and de Kamer van Koophandel (Dutch Chamber of Commerce) benefit from combined expertise, technology and data insights.” – Alexander de Ruiter, CEO at OBI4wan.

As an organization, we value a partnership with our customers. Our experts advise and develop a strong focus on the needs of our customers and the challenges within the market. We always take that extra step for satisfied customers, based on passion and ambition! Innovation plays a leading role and we translate relevant trends and developments into insights and product development.

Our international focus, strong growth and clear goals resulted in a number of great prizes during last year. The crowning glory of our work and confirmation of our successful strategy, with aforementioned core values ​​as foundation.

What does this mean for our customers?

Over the past few months, our teams have integrated their expertise and knowledge of various applications of reputation management, webcare, chatbots and media insights. We operate and function as one team of experts. We translate useful information from data into improvements for service and we utilize the power of chatbots for increased customer satisfaction within the market.

The service will remain the same as you are accustomed to, always that extra step taken by a trusted contact person. Together with you, we gain added value from OBI4wan’s products and services. With short lines of communication between the customer and our team, we guarantee excellent and efficient support.

The merger didn’t happen overnight. However, as little as possible will change for our customers. In fact, it will only get better. Better assistance in meeting the customer’s KPI’s and the objectives to achieve the maximum capacity from the products. Client happiness is our core value and is leading in our strategy and day-to-day operation.

“In everything we do, the customer is continuously the most important starting point.” – Daniëlle Janssen, Client Operations Director OBI4wan.

Several customers already benefit from OBI4wan’s combined product and service offer. Among others, de Kamer van Koophandel, Eneco and Tele2 are strengthening Customer Service, Marketing, Communication and PR. OBI4wan doesn’t just provide the solutions, it also thinks along with you.

Any questions about the new OBI4wan? Feel free to contact us via +31 (0) 85 210 50 60 or e-mail us at

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Linsey Jepma
As Content & PR Coordinator, I am involved in the wonderful world of webcare, chatbots, reputation management and data insights on a daily basis. Writing really is my thing and I have an inexplicable passion for neuromarketing and behaviour. Do you want to exchange thoughts? Connect with me at LinkedIn.

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