OBI4wan and Buzzcapture join forces

Levi • 3 minute read • 28/02/2017
Featured image

The Amsterdam-based reputation management agency Buzzcapture has been acquired by OBI4wan. Both organisations offer high end SaaS solutions for (social) media monitoring and webcare. The acquisition strengthens both organisations as market leader for webcare and media monitoring. Clients of OBI4wan and Buzzcapture include ING, DHL, VICE Media, Warchild,, Boskalis, Schiphol, Univé and McDonald’s.

All-in-1 solution for webcare and monitoring offers international perspective

Alexander de Ruiter, OBI4wan CEO, explains: “The combination of Buzzcapture and OBI4wan provides a complete Best of Breed solution for our clients and offers a solid foundation for our international expansion.”

The opening of a Berlin office offers perspective for one international solution for media monitoring, webcare and reputation management. The joining of forces results in a market leader for the Benelux, where both organisations already have clients in Belgium, France, Italy, Germany and other mostly European countries.

“The match between OBI4wan and Buzzcapture is actually very logical”, as emphasized by Buzzcapture CEO Alex van Leeuwen. “Whereas OBI4wan excels with the solution for webcare and messaging, Buzzcapture offers high end tooling and service for monitoring and reputation analysis. The joining of forces brings together the expertise, inhouse knowledge and development of both organisations. This manifests itself in innovative solutions for reputation analysis and customer service.”

Unique data insights from online and offline data sources

The combination of Buzzcapture, OBI4wan and OBILytics – founded in 2015 – offers the market a strong proposition. This not only generates a complete all-in-1 solution for webcare and (social) media monitoring. The combination of the research & insights department of Buzzcapture and data analysis of OBILytics offers much more than that. Clients of both organisations gain combined and unique data insights from over 20 million online and social data sources, as well as several offline sources, like radio, tv and print media (newspapers and magazines).

Two strong brands continue together

In the next few months, both strategic strong organisations will operate separately from each other. The joined offer for monitoring, webcare and reputation management strengthens the product portfolio for the international market, but the core business remains the same for now. The organisations will further explore collaboration in the course of 2017. Both OBI4wan and Buzzcapture were in the top 3 ‘Best Social Software’ of Emerce and in 2016 Buzzcapture was in the top ‘Best Global Media Monitoring Tools’.

Inspired? Share this message!
Levi Witbaard
I love to educate and inspire about marketing, customer engagement and chatbots. Always from different angles, which pretty much translates to "making cool people and organizations successful with the latest tools, techniques and tactics."

Related items

• 19/04/2022

Spotler Group Acquires OBI4wan

Today, Spotler Group announced the acquisition of OBI4wan B.V., an omnichannel customer service and marketing solution t...
Read more Arrow right
Linsey • 2 minute read • 14/12/2020

OBI4wan official WhatsApp Business Solution Provider

The word is out! We are officially WhatsApp Business Solution Provider. We have integrated the WhatsApp Business API dir...
Read more Arrow right
Linsey • 4 minute read • 26/06/2020

Google’s Business Messages is live! Results of HEMA and AS Watson

We have started a pilot for Business Messages in collaboration with Google. OBI4wan is part of Google’s program for Go...
Read more Arrow right
WhatsApp Icon
WhatsApp Chat