Instagram messaging now available in OBI Engage

Levi • 3 minute read • 03/06/2021
News, Online customer service
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During F8 Refresh on June 2nd, Messenger from Facebook announced that the Messenger API for Instagram will begin rolling out publicly, enabling businesses worldwide to integrate messaging from Instagram with their preferred business applications. Over at OBI4wan, we have now integrated Instagram messaging into our customer engagement solution, helping our customers drive meaningful conversations at scale..

In recent years, 1-on-1 messaging has played a central role in connecting people with brands. In 2020, the total number of daily conversations between people and businesses grew over 40 percent (Facebook). By adding Instagram messaging within OBI Engage, in addition to the WhatsApp Business API, our customers can take advantage of this opportunity to take their customer experience to new heights.

“We are thrilled that OBI4wan is launching Instagram messaging within OBI Engage. The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. “By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Alexander de Ruiter, CEO of OBI4wan adds, “Instagram messaging has been on our customers wish list for a long time. It is a fast growing channel that supports  high quality service, anytime and anywhere. Instagram messaging now completes our effortless engagement approach in combination with Messenger, WhatsApp, live chat and all other digital channels.”

This release is part of our overall effort to help businesses enable effortless engagement for customers worldwide, both scalable and timely. With OBI Engage, agents can respond to DMs as part of their regular digital conversations. Want to find out how Instagram Messaging makes a difference for your customers? Reach out and let us help you build a customer service experience that drives happy customers.

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Levi Witbaard
I love to educate and inspire about marketing, customer engagement and chatbots. Always from different angles, which pretty much translates to "making cool people and organizations successful with the latest tools, techniques and tactics."

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