Media monitoring plays a crucial role in understanding how your organization, product or service is being talked about. There is a huge amount of sources available online and offline, where people share their opinions on all kinds of topics. If you want to know what people think of your brand or how people are writing about you,  a monitoring tool allows you to quickly and automatically collect this information. 

“Most monitoring tools on the market do the same thing. They count messages, aggregate them, add some annotations. Wego a step further . We want to give you the tools to move from a query to an insight as quickly as possible. The OBI Media Monitor automatically retrieves the most relevant information. This way the tool helps you save time.” 

Various developments make monitoring media complicated. Platforms such as X (formerly Twitter) play an important role in collecting data, but increasingly limit access. Access to data available on other social media channels and online news sources is also becoming increasingly limited. Legal aspects, such as copyright payments, create obstacles for news articles. The result: collecting and analysing relevant information is becoming more and more of a challenge. The OBI Media Monitor complies with the GDPR and copyright law. This way you can be assured that the data you see meets all guidelines. 

Do you want to know what the prevailing sentiment is around your organization? What people think about your product? Or how people write about topics such as sustainability in relation to your brand? You can translate these questions into a search query in a monitoring tool. Data is raw, unprocessed information that is available in enormous quantities. It forms the basis for effective communication and targeted decision-making. But that’s just the beginning. 

“Data can be seen as a large container with billions of messages in which the relevance is not yet immediately visible. The challenge is to extract the most important information from that.” 

Converting data into information starts with asking the right questions and collecting relevant data. In the OBI Media Monitor, this data is analysed and organised to convert it into information. The interpretation and elucidation of that information provides insights that can be translated into new knowledge. How do we do that? Alex Slatman explains: 

“For example, instead of creating complex searches, you can simply enter a brand name as a search term. This means you get more data back, but that data is automatically grouped and presented using smart AI. You can decide for yourself which information you want to include or exclude to get a cleaner picture. We use a kind of funnel to go from all data to information.” 

Collecting data and obtaining information alone is not enough. Knowledge grows when you absorb information and gain new insights. That is why it is important to be able to easily share information with the right stakeholders within your organisation. Sharing information and broadening knowledge is just as important as getting your message out as a spokesperson or marketer. This prevents information from being limited to one person. 

Especially in larger organisations, it is becoming increasingly difficult to provide everyone with the correct information. That is why, in addition to analysing, we also make sharing information as easy as possible. In the drag and drop newsletter editor you can create a report with just a few mouse clicks. You choose which information you want to include or exclude. If desired, add notes or an introduction. You then send it as a newsletter in your own corporate identity to colleagues and stakeholders. By sharing that information, you can apply your expertise. This way you can analyse the collected information and gain new insights and knowledge. 

In short, the funnel from data, to information, to knowledge is of great importance in the world of media monitoring. Collecting data is just the beginning. The trick is to then convert that data into valuable information, which can lead to new insights and knowledge. 

The OBI Media Monitor  evolves with the continuously changing media landscape. By using this advanced tool, you get access to a large amount of reliable and secure data. You can then easily share the reports with stakeholders within your organisation. With a complete picture of public opinion, you can develop effective communication strategies and you will always be the first to know!