Infographic: 8 tips for the best media monitoring results

Media monitoring is an indispensable part of our digital age. It brings out a wealth of valuable data. But how do you really get the best results for your organization? With these 8 tips you [...]

Chatbots: Beyond the hype, what now?

The time when we start with chatbots 'because it can' is over. Instead, we look at data-driven chatbots that will really add something to our business processes. Chatbots will become a stable [...]

Let’s chat about bots

A robot helper, virtual assistant, chatbot; according to Gartner* these are now at the top of the hype and more and more companies are switching to the implementation of the software. OBI4wan, on [...]

Intelligent chatbots and AI are the future of webcare

As we said earlier this year, the chatbot era is set to take off in 2018. We have all become familiar with the typical question-answer robots. But the question is: where do AI's opportunities lie [...]

(Nederlands) Hoe optimaliseer je webcare in 5 stappen?

(Nederlands) De tijd dat webcare puur een vorm van klantenservice is, ligt ver achter ons. Sociale media zijn niet meer weg te denken uit ons tijdperk en er liggen kansen voor marketing, sales en [...]

Social media monitoring: this is how you create internal support

Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent [...]

(Nederlands) Complimenten als kans voor webcare en community management: 4 tips!

(Nederlands) Webcare heeft in veel organisaties een belangrijke plek binnen de organisatie veroverd en de service via social media- of messaging kanalen wordt vaak snel en persoonlijk ingezet. [...]

How data-driven chatbots are going to ensure success

We can't ignore the hype of chatbots anymore. They've been on the rise for years, but in 2018 the chatbot era seems to be flourishing. Not surprisingly, because we can use the technology well for [...]

(Nederlands) Tone of voice: hoe ver kun je gaan met webcare reacties?

(Nederlands) We klagen en vragen wat af op social media, messaging en reviewsites. Maar welke toon hou je aan tegenover jouw (potentiële) klant? En waar ligt de grens van waar je met webcare nog [...]