The impact of PR; from playroom to boardroom

In the 1st blog of this series, we discussed the importance of media monitoring and the shift that is needed in order to focus more on impact rather than the "issues of the day". In part 2 of [...]

Media monitoring 2.0: from output to insight

Media monitoring is hot and indispensable in the life of the Marketing and Communications professional. Measuring is knowing and indeed in our current era, the possibilities are endless. The [...]