OBI4wan makes innovative technology easy and accessible

Our mission: truly engaged customers and organisations. We’re making customer engagement, chatbots, reputation management, data analysis and artificial intelligence even easier and more accessible for our customers. We call this Effortless Engagement. And thanks to the convenience of our tooling and technology, we help you pass this on to your customers!

Why OBI4wan?

We love happy customers, and we believe that service goes way beyond simply answering a question or providing a solution to a problem. Not only does this apply to our customers, but to our customers’ customers. That’s why we like to help you give your customers even more than they ask for. We take that extra step for our customers — are you taking that extra step for yours?

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Meet our founders

“Customer satisfaction is always the starting point of everything we do. I believe in customer focus and in doing what you promise. The world of customer contact is always about setting up your organisation as efficiently and as good as possible. The future of customer contact is that citizens and consumers will communicate with organisations in different ways. More and more new channels will be added, just like social media, live chat and messaging, which have made their appearance in recent years. Our solutions are designed to make customer contact scalable and future-proof in the future. The introduction of chatbots contributes in a large part to this!”


Alexander de Ruiter

CEO AlexanderWith more than 25 years of experience in the world of customer contact, he has only one mission: to optimise customer service and customer contact.

“The world of customer contact isn’t always easy, because despite cost savings and efficiency you ultimately want to meet your customer’s expectations. I therefore see customer contact as a huge opportunity for learning a lot about your organisation. We bring efficiency to the work, and we help ensure that you have the tools and resources to extract all the information you need from data. This way we can also ensure that you’re able to help your customers in the best possible way. I really believe that we can let people and technology work together as optimally as possible. Wouldn’t it be great if we could get to the point where drop-down menus in the world of customer contact become a thing of the past?”


Alex SlatmanWith his years of background and experience in information science and Information retrieval, he is continuously looking for the ideal link between man and technology.

See how our solutions can help your organisation!

Awards and honours

OBI4wan has been one of the top 250 fastest growing companies in the Netherlands for the past 3 years. Years of investment and hard work have earned us appreciation in the form of a number of great awards. For example, in 2020 we were nominated for the Main Software 50 again, we got the fourth nomination for the Deloitte Fast 50 and we conquered a place at the FD Gazellen for the 4th time in a row. In 2021, we achieved a shared first place in the social software category of the Emerce100. The awards are the crowning achievement of our growth, the commitment of the team — and the happy customers we do it all for.

We’ve grown tremendously in recent years. Not only in capacity, but also in quality and the expansion of our range. Our team is committed to this, each and every day. Take a look at the video for a sneak peak behind our scenes!

Let’s keep in touch!

Curious about our continuous developments? We’d be happy to keep you up-to-date. Follow us on:


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