About OBI4wan

Our mission: ‘truly engaged customers and organisations’. We achieve that by offering you accessible solutions for webcare, messaging, chatbots, media monitoring and data analysis. They make it easy for customers to get in touch with your organisation and vice versa, so communication flows smoothly and you stay involved with each other. We call this effortless engagement.

Header over ons OBI4wan EN
2011
launch date
Working on innovation and growth for more than 10 years
75
employees
One team, one task: helping you provide top-notch service to your customers
1.350 +
organisations helped
Getting better every day together with our fantastic customers

Our culture

At OBI4wan, more than 75 energetic colleagues work to create innovative solutions for happy and engaged customers. We’re real go-getters who are unafraid of risks, and we like to make our customers happy. We think it’s important to pass on this positive energy; that’s why we regularly roll up our sleeves and volunteer beyond our organisation. We might help out at the food bank for a day, build a campaign for the ALS Foundation in the Netherlands or raise money for our customers’ charities. Would you like to be part of this fantastic team? Then take a look at our vacancies!

OBI4wan vacatures

Choose our award-winning solutions

We believe that only honest communication can lead to engaged and satisfied customers. We’ve been committed to this for years, and it hasn’t gone unnoticed.

How it all started

Alexander de Ruiter and Alex Slatman met in 2011. Alex was working as an IT specialist and Alexander had been involved in the customer contact business for many years. They shared a common desire to not only look at efficiency, but also at how to achieve and maintain maximum customer satisfaction at the same time. Since then, OBI4wan’s tools have successfully helped many companies accomplish just that.

Alexander de Ruiter, CEO

‘Customer satisfaction is always the starting point of everything we do. I believe in customer focus and in doing what you promise. The world of customer contact is always about setting up your organisation as efficiently and as well as possible. The future of customer contact is that citizens and consumers will communicate with organisations in different ways. More and more new channels will be added, just like social media, live chat and messaging have appeared in recent years. Our solutions are designed to make customer contact scalable and future-proof. The introduction of chatbots contributes to this!’

Alexander de Ruiter - CEO OBI4wan

Alex Slatman, CTO

‘The world of customer contact isn’t always easy because despite cost savings and efficiency, you ultimately want to meet your customers’ expectations. I therefore see customer contact as a huge opportunity for learning a lot about your organisation. We bring efficiency to the work, and we ensure that you have the tools and resources to extract all the information you need from data. This way we can also ensure that you’re able to help your customers in the best possible way. I really believe that we can help people and technology work together as well as possible. Wouldn’t it be great if we could get to the point where drop-down menus were a thing of the past?’

Alex Slatman OBI4wan

Work with us

Fantastic customers, doing what you do best, hard work, great colleagues, personal responsibility and individual development. All that is possible on the OBI4wan team!

OBI4wan: what’s in a name?

Are we big Star Wars fans? A little bit, yes. However, ‘OBI’ also stands for Online Business Intelligence, the market in which we operate. The ‘4wan’ in our name means that we make our solutions available to everyone. It’s also a nod to Jedi Master Obi-Wan Kenobi. In Star Wars, the apprentices (Padwans) grow into Jedi Masters through intensive study. The same applies to our customers, who often start small and grow their online customer service into a well-oiled machine. We, too, learn every day and grow along with our customers.


May the Force be with you in this process!