We have started a pilot for Business Messages in collaboration with Google. OBI4wan is part of Google’s program for Business Messages, enabling this software vendor as being one of the first to [...]

The number of service messages that come in via social media and messaging channels increased significantly over the past years. For instance, the Dutch retail chain HEMA reported an increase of [...]

How to find the right customer service strategy in a complex and fast moving world where new channels arise while traditional channels don’t fade out yet, where customers become more self-assured [...]

If you’re looking to limit or prevent any damage to the reputation of your brand or organisation then media monitoring would be a great tool for you! By using (real-time) media monitoring, you’ll [...]

Messaging platforms, that make 1 on 1 contact with customers possible, are constantly evolving. Throughout the year, new trends will invariably emerge, while others will fade away. However, one [...]

An important objective for social media managers is to increase engagement rates on social media channels. It also helps to gain insight into your social media efforts. But how do you measure [...]