When a crisis breaks, it is important to know what is going on around your organisation. For this, social media are both an important information source to oversee the way the news spreads, and [...]

In many organizations online media monitoring is already an important factor in making strategic choices for Brand Managers, Marketing Managers and press officers. Data-driven strategies are the [...]

The number of active daily users on Instagram has risen sharply since 2016. With 3.4 million active users in 2020, the platform has earned third place among the most-used social media platforms [...]

Communications and marketing departments have a large amount of data at their disposal. From opinion and reputation scores to brand index pulses, media value and reach. This data provides the [...]

Bots, robots, chatbots. No, these are not degrees of comparison, but they are a way to facilitate certain business processes. Chatbots, for example, answer simple questions from customers via a [...]

HowAboutYou, specialist in the field of online media monitoring software and webcare in the Dutch and Belgian (semi) public sector, has been acquired by OBI4wan, a portfolio company of MAIN [...]

Over the past years, a lot has happened on the technical side of chatbot development. Currently, easy-to-use chatbot platforms powered by AI revolutionize the way we build bots - the times that [...]