Social media and the web offer companies a wealth of freely accessible data that is extremely useful with regard to reputation management and customer engagement. With monitoring tools, companies [...]

Reputation management has become an integral part of the current media landscape. Brand reputation has been closely monitored for decades, but with the advent of the internet and social media, [...]

As social media professional you have probably heard about social listening and social media monitoring. Often these two terms are used interchangeably and you might ask yourself if they are [...]