Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent [...]

As CEO and founder of OBI4wan Alexander has realized an enormous growth of the company together with co-founder Alex Slatman and a dedicated team over the past 8 years. We interviewed Alexander [...]

For many customers today, social networks are the preferred channel to get in touch with companies. The question of whether a company should offer customer service on Twitter, Facebook and the [...]