As soon as a company decides to implement a chatbot in their service process, the actual development of the chatbot can be completed in a matter of weeks. But what happens when the chatbot sees [...]

RTL is going through a digital transformation, one in which, aside from viewing activities on an actual TV, there is also a huge amount of investment going into viewing on online platforms as [...]

Media monitoring is hot and indispensable in the life of the Marketing and Communications professional. Measuring is knowing and indeed in our current era, the possibilities are endless. The [...]

In the series "Fact checking with" we interview our colleagues from OBI4wan about their responsibilities, vision and the person behind the expert. In this edition, we’ve interviewed Danielle [...]

If there’s an industry that can be called an ‘early adopter’ in the field of influencer marketing, then it’s the fashion industry. Influencers are frequently used to market products from various [...]