Whereas previously the focus of organizations on social media was mainly on branding and service, more and more organizations see opportunities in lead generation. The web is full of potential [...]

What happens when a brand launches a controversial campaign that causes commotion? Sports brand Nike was under fire because of their ‘Dream Crazy’ campaign. For the thirtieth anniversary of “Just [...]

The ranking of the annual Deloitte Technology Fast 50 was shared and celebrated during a festive gala in Thuishaven Amsterdam. There, the performances of the fifty fastest growing technology [...]

In the series “Fact checking with…” we’re interviewing our colleagues at OBI4wan about their responsibilities, vision and the person behind the expert. Matt Chapman, Backend Developer bij [...]

(Nederlands) Dé social media manager van tegenwoordig werkt continu met statistieken. We maken uitgebreide rapportages die vervolgens naar alle stakeholders binnen de organisatie wordt gestuurd. [...]

From 23-24 October, OBI4wan will be present at the Chatbot Summit, the world # 1 conference on chatbots, voice assistants, NLP and artificial intelligence. More than 1,500 visitors from all over [...]