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RTL: The digital world of a traditional media company; a look behind the scenes
RTL is going through a digital transformation, one in which, aside from viewing activities on an actual TV, there is also a huge amount of investment going into viewing on online platforms as well, such as Videoland.
When inquiries, comments or mentions about our company and our brands are made on social media, it is important to have a quick overview of them and to react accordingly. In this way, competence and reliability can be communicated in a credible manner. We chose OBI4wan because this solution delivers real added value. It is easier and more intuitive to use than competitors’ solutions. Furthermore, OBI4wan, like us, is internationally active and can therefore be optimally used by us.
Olaf Grewe, Manager Group PR Corporate Communications at Geberit